Media Planner Resume Preview
- Planned and managed $8M in annual media spend across digital, linear TV, and OOH for a consumer packaged goods client, achieving a 15% improvement in cost-per-reach year over year
- Developed a media mix model recommendation that shifted 20% of TV budget to connected TV and programmatic display, resulting in a 28% increase in attributed website visits at the same total spend
- Built detailed media plans for 6 product launches per year, selecting channels, negotiating rates, and setting flighting schedules that consistently hit target reach and frequency goals within 5% of plan
- Managed programmatic buys through The Trade Desk with a $3M quarterly budget, optimizing audience segments and bid strategies weekly to maintain a $4.20 effective CPM against a $5.00 benchmark
- Presented quarterly media performance reviews to a client C-suite, translating campaign data from 8 platforms into a unified narrative that connected media metrics to business outcomes like store traffic and sales lift
- Negotiated added-value packages with 10+ media vendors for a Q4 holiday campaign, securing $400K in bonus impressions and premium placements that would have cost $180K at rate card
- Analyzed Nielsen and Comscore audience data to identify 3 underindexed dayparts for a financial services client's radio buy, reallocating spend to those slots and improving cost-per-lead by 19%
- Created a cross-channel attribution framework combining Google Analytics, Meta conversion data, and CRM records that gave the client their first unified view of how media channels worked together
- Ran 12 A/B tests on ad creative and placement combinations across Meta and Google, identifying top-performing pairings that improved ROAS from 3.2x to 4.7x over a 6-month optimization cycle
- Trained 3 junior planners on media planning fundamentals, tool workflows, and client communication, developing a 30-page onboarding guide that reduced ramp-up time from 8 weeks to 4
Languages & Frameworks: Media Planning, Google Ads, Meta Ads Manager, The Trade Desk
Tools & Infrastructure: Nielsen, Comscore, Excel/Google Sheets, Campaign Analytics
Methodologies & Practices: Budget Allocation, Cross-Channel Strategy
Content Production Workflow Upgrade - Improved creative delivery using Media Planning, production planning, and stakeholder review. Reduced revision cycles and helped teams publish higher-quality work with clearer creative direction.
Brand, Audience, and Performance Reporting Initiative - Created a repeatable planning and reporting process around Google Ads, Meta Ads Manager, The Trade Desk. Connected creative decisions to audience response, campaign goals, and production efficiency.
Google Ads Certification
Meta Media Planning Professional Certificate
The Trade Desk Edge Academy Certification
Professional Summary
Media planner with 5 years developing cross-channel media strategies for brands spending $2M-$20M annually. Builds media plans that balance reach, frequency, and efficiency across digital, TV, OOH, and audio. Comfortable presenting recommendations to clients and adjusting plans based on in-flight performance data.
Key Skills
What to Include on a Media Planner Resume
- A concise summary that states your media planner experience level, strongest domain, and the business problems you solve.
- A skills section that mirrors the job description language for Media Planning, Google Ads, Meta Ads Manager, The Trade Desk.
- Experience bullets that connect media planner, media planning, media buyer to measurable outcomes such as cost savings, faster delivery, better quality, or improved customer results.
- Tools, platforms, certifications, and methods that are current for creative & media roles.
- Recent projects that show ownership, cross-functional work, and a clear result instead of generic responsibilities.
Sample Experience Bullets
- Planned and managed $8M in annual media spend across digital, linear TV, and OOH for a consumer packaged goods client, achieving a 15% improvement in cost-per-reach year over year
- Developed a media mix model recommendation that shifted 20% of TV budget to connected TV and programmatic display, resulting in a 28% increase in attributed website visits at the same total spend
- Built detailed media plans for 6 product launches per year, selecting channels, negotiating rates, and setting flighting schedules that consistently hit target reach and frequency goals within 5% of plan
- Managed programmatic buys through The Trade Desk with a $3M quarterly budget, optimizing audience segments and bid strategies weekly to maintain a $4.20 effective CPM against a $5.00 benchmark
- Presented quarterly media performance reviews to a client C-suite, translating campaign data from 8 platforms into a unified narrative that connected media metrics to business outcomes like store traffic and sales lift
- Negotiated added-value packages with 10+ media vendors for a Q4 holiday campaign, securing $400K in bonus impressions and premium placements that would have cost $180K at rate card
- Analyzed Nielsen and Comscore audience data to identify 3 underindexed dayparts for a financial services client's radio buy, reallocating spend to those slots and improving cost-per-lead by 19%
- Created a cross-channel attribution framework combining Google Analytics, Meta conversion data, and CRM records that gave the client their first unified view of how media channels worked together
- Ran 12 A/B tests on ad creative and placement combinations across Meta and Google, identifying top-performing pairings that improved ROAS from 3.2x to 4.7x over a 6-month optimization cycle
- Trained 3 junior planners on media planning fundamentals, tool workflows, and client communication, developing a 30-page onboarding guide that reduced ramp-up time from 8 weeks to 4
ATS Keywords for Media Planner Resumes
Use these terms naturally where they match your experience and the job description.
Role keywords
Technical keywords
Process keywords
Impact keywords
Recommended Certifications
- Google Ads Certification
- Meta Media Planning Professional Certificate
- The Trade Desk Edge Academy Certification
What Does a Media Planner Do?
- Design, develop, and maintain software solutions using Media Planning, Google Ads, Meta Ads Manager and related technologies
- Collaborate with cross-functional teams including product managers, designers, and QA engineers to deliver features on schedule
- Write clean, well-tested code following industry best practices for media planner and media planning
- Participate in code reviews, technical discussions, and architecture decisions to improve system quality and team knowledge
- Troubleshoot production issues, optimize performance, and ensure system reliability across all environments
Resume Tips for Media Planners
Do
- Quantify impact with specific numbers - team size, users served, performance gains
- List Media Planning, Google Ads, Meta Ads Manager prominently if they match the job description
- Show progression - more responsibility and scope in recent roles
Avoid
- Vague phrases like "responsible for" or "helped with" without specifics
- Listing every technology you have ever touched - focus on what is relevant
- Including outdated skills that are no longer industry standard
Frequently Asked Questions
How long should a Media Planner resume be?
One page is ideal for most Media Planner roles with under 10 years of experience. If you have 10+ years, major leadership scope, publications, or highly technical project history, two pages can work as long as every section is relevant.
What skills should I highlight on my Media Planner resume?
Prioritize skills that appear in the job description and match your real experience. For Media Planner roles, Media Planning, Google Ads, Meta Ads Manager, The Trade Desk are strong starting points, but the final list should reflect the specific posting.
How do I tailor my resume for each Media Planner application?
Compare the job description with your summary, skills, and most recent bullets. Add exact-match terms like media planner, media planning, media buyer, media strategist, paid media where they are truthful, then reorder bullets so the most relevant achievements appear first.
What should I avoid on a Media Planner resume?
Avoid generic responsibilities, long paragraphs, outdated tools, and soft claims without evidence. Replace phrases like "responsible for" with action verbs and measurable outcomes.
Should I include projects on a Media Planner resume?
Include projects when they prove relevant skills or fill gaps in work experience. Strong projects show the problem, your role, the tools used, and the result. Skip personal projects that do not relate to the job.
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