Content Marketing Manager Resume Example

“Content marketing manager with 5 years developing and executing content strategies that drive organic growth, thought leadership, and pipeline generation. Experienced in managing editorial teams, building content operations, and measuring content ROI across blog, email, and gated asset channels.”

• Built the content program from scratch. Now generates 200K monthly organic visits and 3,000+ MQLs per quarter
• Managed 4 staff writers and 10 freelancers. Published 30+ pieces monthly across blog, newsletter, and social
• Created a gated content strategy with whitepapers, reports, and templates. Pulls in 15,000+ leads a year with 25% converting to MQL
• Launched a weekly industry newsletter that grew to 45,000 subscribers. 38% open rate and 8% CTR - about double the industry benchmark
• Built a content attribution model to track touchpoints across the buyer journey. Proved $4.5M in content-influenced pipeline
• Responsible for the editorial calendar and content planning. Aligned topics with product launches, SEO priorities, and sales needs
• Worked with subject matter experts across the company to produce technical content that our audience actually found useful
• Edited and reviewed all content before publication. Maintained brand voice consistency across 4 writers with different styles
• Managed the content budget including freelancer payments, stock photography, and content promotion spend

Include these keywords in your resume to pass Applicant Tracking Systems.

• HubSpot Content Marketing Certification
• Semrush Content Marketing Toolkit