Growth Marketing Manager Resume Example

“Growth marketing manager with 5 years driving user acquisition, activation, and retention for product-led SaaS companies. Expert in rapid experimentation, funnel optimization, and data-driven growth strategies that have scaled products from 10K to 500K+ users.”

• Scaled the user base from 25K to 500K+ through referral loops, content-led SEO, and optimized paid channels
• Ran 100+ growth experiments per quarter with a 25% win rate. Cumulative free-to-paid conversion improved 60%
• Designed the referral program that now generates 30% of signups. CAC is $8 versus $45 from paid channels
• Ran 40+ A/B tests on the onboarding funnel. Day-7 activation rate went from 22% to 41%
• Built a lifecycle email program with 15 automated sequences. Recovered 25% of churning users - about $1.2M in retained revenue
• Responsible for the growth team's experiment backlog. Prioritized ideas based on estimated impact and level of effort
• Worked with engineering to instrument product events in Amplitude so we could track the full user journey
• Analyzed user behavior data daily to find drop-off points and conversion opportunities. SQL and Amplitude were my main tools
• Presented growth metrics and experiment results to the exec team in weekly meetings. Not every experiment was a winner

Include these keywords in your resume to pass Applicant Tracking Systems.

• Reforge Growth Series Certificate
• CXL Growth Marketing Certification