Digital Marketing Manager Resume Example

“Digital marketing manager with 6 years driving customer acquisition and revenue growth across paid, organic, and owned channels. Expert in full-funnel campaign strategy, marketing analytics, and budget optimization, with experience managing $2M+ annual marketing budgets for B2B SaaS companies.”

• Managed a $2.5M annual marketing budget across Google Ads, Meta, and LinkedIn. 3.2x blended ROAS and 40% YoY pipeline growth
• Launched an ABM program targeting 200 enterprise accounts. Generated $8M in qualified pipeline within 6 months
• Optimized paid search campaigns - got CPA down 35% while scaling monthly leads from 500 to 1,800 through better bid strategy and audiences
• Built the marketing analytics framework in GA4 and Looker. Tracks 30+ KPIs from impression to closed-won
• Ran the website CRO program with 25+ experiments. Demo request conversion rate went from 2.1% to 4.8%
• Responsible for monthly budget allocation across channels. Shifted spend based on performance data and pipeline goals
• Worked with the sales team to define lead scoring criteria and MQL-to-SQL handoff process
• Managed 2 marketing coordinators and a freelance designer. Reviewed their work and handled their professional development
• Reported weekly marketing performance to the VP of Marketing. Presented quarterly results to the leadership team

Include these keywords in your resume to pass Applicant Tracking Systems.

• Google Ads Certified
• HubSpot Marketing Software Certification