Email Marketing Specialist Resume Example

“Email marketing specialist with 4 years designing and optimizing email campaigns and automated sequences for B2B and D2C brands. Expert in Klaviyo, HubSpot, and email deliverability with a focus on segmentation, personalization, and lifecycle marketing that drives revenue.”

• Managed the email program that generates $3.5M in annual attributed revenue across campaigns, automated flows, and triggered sends
• Built 20+ automated sequences - welcome, nurture, win-back, post-purchase. 42% average open rate and 6.5% CTR
• Fixed deliverability issues, going from 85% to 99.2% by cleaning the list, setting up SPF/DKIM/DMARC, and managing sender reputation
• Added dynamic content personalization based on behavior and demographics. Click-through rates jumped 55% over static emails
• Migrated from Mailchimp to Klaviyo for 500K subscribers. Rebuilt 30+ automations and completed the data migration in 6 weeks
• Responsible for the email calendar and coordinating sends across marketing, product, and customer success teams
• Worked with the design team on email templates that look good on mobile. About 65% of our opens are on phones
• Ran A/B tests on subject lines, send times, and CTAs for every major campaign. Documented learnings for the team
• Managed list segmentation and suppression rules. Made sure we weren't over-emailing people or hitting spam traps

Include these keywords in your resume to pass Applicant Tracking Systems.

• Klaviyo Email Marketing Certification
• HubSpot Email Marketing Certification