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Email Marketing Specialist Resume Example

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Avg. Salary

$60,000 - $95,000

Level

Mid-Level

1

Professional Summary

Email marketing specialist with 4 years designing and optimizing email campaigns and automated sequences for B2B and D2C brands. Expert in Klaviyo, HubSpot, and email deliverability with a focus on segmentation, personalization, and lifecycle marketing that drives revenue.

2

Key Skills

Klaviyo/HubSpotEmail AutomationSegmentationA/B TestingHTML EmailDeliverabilityCopywritingPersonalizationList ManagementCampaign AnalyticsESP Migration
3

Sample Experience Bullets

  • Managed the email program that generates $3.5M in annual attributed revenue across campaigns, automated flows, and triggered sends
  • Built 20+ automated sequences - welcome, nurture, win-back, post-purchase. 42% average open rate and 6.5% CTR
  • Fixed deliverability issues, going from 85% to 99.2% by cleaning the list, setting up SPF/DKIM/DMARC, and managing sender reputation
  • Added dynamic content personalization based on behavior and demographics. Click-through rates jumped 55% over static emails
  • Migrated from Mailchimp to Klaviyo for 500K subscribers. Rebuilt 30+ automations and completed the data migration in 6 weeks
  • Responsible for the email calendar and coordinating sends across marketing, product, and customer success teams
  • Worked with the design team on email templates that look good on mobile. About 65% of our opens are on phones
  • Ran A/B tests on subject lines, send times, and CTAs for every major campaign. Documented learnings for the team
  • Managed list segmentation and suppression rules. Made sure we weren't over-emailing people or hitting spam traps
4

ATS Keywords

Include these keywords in your resume to pass Applicant Tracking Systems.

email marketingemail automationcampaign managementemail segmentationdeliverabilitylifecycle emaildrip campaignsemail personalizationopen ratesemail revenue
5

Recommended Certifications

  • Klaviyo Email Marketing Certification
  • HubSpot Email Marketing Certification

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