Marketing Analyst Resume Example

“Marketing analyst with 4 years driving data-informed marketing decisions through campaign analytics, customer segmentation, and performance reporting. Proficient in SQL, Google Analytics, and Tableau with experience building marketing data infrastructure and attribution models for growth-stage SaaS companies.”

• Built the marketing analytics dashboard tracking $3M in ad spend across 8 channels. Shows ROAS, CPA, and pipeline contribution in real time
• Developed a customer segmentation model that identified 5 high-value cohorts. Personalized campaigns for those segments improved conversion 30%
• Analyzed multi-touch attribution data and found that content marketing influenced 45% of enterprise deals. Justified a $500K budget increase
• Designed an A/B test analysis framework with proper power analysis and sequential testing. Supports 50+ experiments per quarter
• Automated weekly marketing performance reports with Python and Looker. Saved 15 hours a week and improved data accuracy
• Responsible for UTM tracking standards and making sure campaigns were tagged correctly across all channels
• Worked with the data engineering team to set up marketing data pipelines from Google Ads, Meta, and HubSpot into our data warehouse
• Answered ad-hoc analysis requests from the CMO and marketing managers. Typical turnaround was same-day for simple questions
• Maintained the marketing data dictionary so everyone agreed on how metrics like MQL, SQL, and pipeline were defined

Include these keywords in your resume to pass Applicant Tracking Systems.

• Google Analytics Certification
• Tableau Desktop Certified Associate