Performance Marketing Manager Resume Example

“Performance marketing manager with 5 years managing $5M+ annual ad spend across Google, Meta, LinkedIn, and programmatic channels. Expert in campaign optimization, attribution modeling, and creative testing with a track record of scaling acquisition while maintaining efficient unit economics.”

• Managed $5.2M in annual ad spend across 5 channels. Blended CPA was $42 against a $65 target, and lead volume scaled 3x
• Built a multi-touch attribution model to replace last-click. Revealed true channel contribution and reallocated $800K to better channels
• Scaled Google Ads from $50K to $200K monthly spend while improving ROAS from 2.8x to 4.1x with automated bidding and audience layering
• Ran a creative testing framework evaluating 200+ ad variations per quarter. CTR improved 45% through iterative testing
• Launched programmatic display and CTV campaigns reaching 5M+ impressions monthly. Branded search volume went up 15%
• Responsible for daily campaign monitoring, bid adjustments, and budget pacing across all paid channels
• Worked with the creative team to brief ad copy and visuals. Provided performance data to inform what to test next
• Built weekly and monthly performance reports in Google Sheets and Looker. Shared results with the marketing leadership team
• Managed relationships with 2 ad agency partners and coordinated with their teams on campaign strategy and execution

Include these keywords in your resume to pass Applicant Tracking Systems.

• Google Ads Certified (Search, Display, Video)
• Meta Blueprint Certification